Project Brief
School Project – This full-page back cover magazine ad was a component in a larger project. The name and the details of the brand were predetermined however, the color scheme, layout, typography, imagery, and content were individually created. The upscale resort brand identity helped determine how to interact with the readers. An overly wordy hard sell approach would not work a more relaxed and subtle approach was used to convey the message. A tag line phrase was created to capture the essence of the resort and explain why the reader needed to visit the property.
Specifications
- Adobe Photoshop
- Adobe Illustrator
- CMYK
