Project Brief
School Project – The initial project brief called for the creation of a composition based on a personal brand. Later, the initial design concept was expanded to become a marketing component promoting the Countdown Design brand. This example places the advert in a subway billboard. The brand invokes the emotion of a rocket launch: mystery, excitement, anticipation, and technology. The color theme uses a complementary paring to align with the motion and excitement of the brand. The vertical launch bars mimic the vertical movement, the liftoff a rocket or a project. The goal of the advert is converting viewers to actively visit the website or the Twitter handle.
Specifications
- Adobe Photoshop
- Adobe Acrobat
- CMYK
